Recently, the OTT market has shown remarkable growth.
An environment has been created where content can be enjoyed regardless of location.
As OTT platform prices continue to increase,
more users are looking at ad-supported free services.
This post explores the growth of OTT and the reasons free streaming is gaining attention.
What is the origin of OTT platforms?
OTT started as an internet-based alternative to traditional broadcasting.
Thanks to mobile and tablet accessibility,
more people started using these services.
Especially as people spent more time at home during COVID-19,
streaming consumption surged.
Strengths and weaknesses of OTT platforms
OTT’s core benefit is selecting content based on personal taste.
Each service offers unique original content.
There are also some limitations.
Growing costs create frustration for users.
Recently, complaints about rising fees have become more common.
What are free streaming services?
Free streaming provides content at no cost in exchange for watching ads.
Users can watch movies more info and shows without financial burden.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
Although ads appear, users save money while platforms earn revenue.
Why ad-based platforms are rising
FAST services are quickly settling into the market.
Demand for cost-free viewing increased after COVID.
New services like KT’s “Gi Live” are becoming attractive options.
With news, sports, and entertainment, interest continues to rise.
In conclusion
Cost pressure drives users toward free platforms.
Exploring options helps match personal needs.
Content consumption will keep evolving.